Have you ever faced any problems with your electronic gadgets or devices incorporating digital media technology? The answer is probably “yes,” as this has become a day-to-day scenario in today’s technological era. Stop blaming the manufacturer or the retailer for operational defects on your gadgets. Perhaps the culprit is the digital rights management technology that has prevented your gadget from performing its intended action. What exactly is this digital rights management? Why does this have to prevent people from doing something that would have been possible without its presence? Let’s explore.
What is digital rights management?
DRM as a technology prevents people from controlling their digital media and their devices according to their instincts. DRM is a collection of systems that are used to protect the copyrights of digital and electronic media. The media may include movies, songs, and any piece of data that could be transferred through the digital medium. If the media files are protected through the DRM technology, they are checked before playing on unauthorized computers. This technology protects owners of electronic media against breaches of their patented products. The illegal propagation of copyrighted media files are protected and monitored by the digital media technology as it allows digital content to be used only by people who have paid for it.
Get rid of problems with digital rights management by WebDAM
Image attributed to Wikimedia Commons: Rodolfo E. Aristimuno
Let us review some common examples of DRM to help understand the concept better: A user buys an e-book from an e-commerce site and is not able to read it through his e-book reader. A customers buying a DVD from an authentic shop but is not able to copy the video on his media player. Someone is unable to play certain video games in his personal PC etc.
How does DRM work?
It is pretty easy for the user to ascertain how this digital technology works, and an ideal DRM system is transparent for the user and complex for a computer to crack. The technology controls all sorts of piracy acts such as copying, viewing, altering, and printing the digital content to protect its copyrights and privacy. The scheme operates in three steps: establishing a copyright for the digital content, apt distribution of the copyrighted content, and controlling the consumer’s behavior with the content after its distribution. DRM technology, like the digital rights management by WebDAM, secures the media files, portable devices, and contents of its original users, thereby enabling them to take advantage of ownership.
Some techniques used in DRM are establishing license agreements that are restrictive for its non-owners, inhibiting people from using a website or downloading particular software from the web, and embedding a tag or scrambling expressive material to deny access to control the reproduction of digital information from online sources.
Advantages of digital rights management
The system is advantageous for the service providers and its users at the same time. It also controls hackers and scammers who throng the web to steal intellectual properties of others. By far, DRM is the only proven, competent technology that keeps dishonest online behavior at bay.
Most of the online distributors of digital media have been fighting for means to prevent piracy for years. Copying the hard work of people not only damages their reputation but also yields them significant financial losses. The digital rights management technology helps multimedia firms to release their products in an encrypted format, hard for hackers and computer programs to crack.